Rooted brought together 46+ photographers, stylists, models, and creatives for an intensive production journey across Newfoundland and Labrador. We intentionally placed Black bodies in the province’s most historically and geographically significant landscapes/environment throughout the province. The result was a body of editorial photography and visual storytelling that asked a simple, necessary question: what does Black presence in this landscape look like when we stop making ourselves invisible? This project led to the creation of The Art of Being Black as an organization that represents and champions Black artists in Newfoundland and Labrador. Every participating artist was paid and valued for their professional contribution to the production. This is a standard TABB holds for all its work.

PUBLIC RECEPTION

An Ode to Black Newfoundland, a video art by Brian Amadi from the Rooted project was exhibited at The Rooms, the province’s largest public museum, as part of the ‘Gather’ exhibition curated by Rose Bouthillier and Mereille Eagan. In February of 2025 a more robust curation of the works was exhibited with a well received opening at the Anna Templeton Centre and later on at Perchance Theatre by AOR Presents. The project received coverage on CBC Radio.